Brora hotel strengthens local partnership with new gym launch

One of the North Highland’s leading coastal hotels has teamed up with a local gym company to launch a new state-of-the-art wellness facility for guests and the local community at Brora in Sutherland.

Highland Coast Hotels’ Royal Marine Hotel has joined forces with Tain-based Silverback Gyms to open the third venue in its growing portfolio, which already includes Tain and Dornoch. Silverback Gym was founded by Jim and Ruth Gagan in 2016 after years of dreaming about a better local fitness facility. Inspired by their love for working out and a desire to create a welcoming, community-driven space, they transformed a joiner's workshop in Tain into the Silverback Gym. Today, they continue to operate the family-run gym with a focus on fitness, inclusivity, and the spirit of togetherness.

As part of the partnership, Royal Marine Hotel Brora is now able to offer its resident guests complimentary access to the gym during their stay at the hotel, including a range of weight training equipment as well as cardiovascular machines.

Silverback Gym will offer weekly, monthly, and drop-in memberships for people in the local community. Drop-in day passes for visitors touring the North Coast 500 can also be purchased on the day.

The new gym at Royal Marine Hotel in Brora can now be accessed 24 hours a day, allowing inclusivity and flexibility for people working on different schedules.

Billy McKechnie, General Manager of Royal Marine Hotel in Brora, said:

“Our partnership with Silverback Gym offers a new state-of-the-art wellness facility to Royal Marine Hotel here in Brora. This collaboration allows us to offer our guests a unique experience in the Highlands that blends relaxation and fitness during their stay.

“Whether visiting in the winter or throughout the year, our guests will enjoy complimentary access to the gym, 24 hours a day, making it easy to stay active and refreshed. We’re excited to enhance our guests’ overall wellbeing with this fantastic new facility.”

Ruth Gagan, Co-founder of Silverback Gym, said:

“We’re excited to launch our third Silverback Gym venue at the Royal Marine Hotel here in Brora, driven by the strong demand from the local community.

“It was important for us to partner with a business that shares our values of community and wellness, and the Royal Marine Hotel offers the perfect space with a welcoming atmosphere.

“Together, we’re able to provide a facility that not only supports fitness but also enhances the overall guest experience year-round, as well as providing a well-needed facility in the Brora community.”

Royal Marine Hotel in Brora is owned and operated by Scottish-based hotel group, Highland Coast Hotels. Created in April 2021, Highland Coast Hotels is bringing innovative, sustainable, and community-led hospitality to the stunning coastlines of the North Highlands of Scotland. Highland Coast Hotels is strengthening and enhancing the hotels it owns, as well as boosting regional growth.

Since 2021, Highland Coast Hotels has acquired seven of the region’s leading hotels, including Royal Marine Hotel in Brora; Plockton Inn; Kylesku Hotel; Newton Lodge; Tongue Hotel; Royal Golf Hotel in Dornoch; and Lochardil House in Inverness.

For more information on Royal Marine Hotel in Brora, go to www.royalmarinebrora.com.

For more information on Highland Coast Hotels, go to www.highlandcoasthotels.com.

For more information on Silverback Gym, go to https://silverbackgym.co.uk.